Go-to-market and customer success? What do they have in common? As we saw in the article, “What do product management, […]
Go-to-market and customer success
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4 things to do to create products or services that actually create value for customers
As a product manager, you’ve pinpointed your customer’s real problem, and now you turn to your engineers to solve that […]
How to find out what your customers really want even though they don’t: ask them 7 questions!
The vast majority of customers don’t know what they want, nor what they need. But they know very precisely what […]
How to find out what your customers really want even though they don’t
What do customers really want?Did Henry Ford asked people what they wanted? For sure not! Because he knew that when […]
What do customers really want? Hint: They don’t know.
Once again, it was almost 10 pm and my pack of peanut M&Ms was empty. The last shop would soon […]
What should I answer to a prospect who says our value-based pricing is ripping him off?
QUESTION Sales Director: One of my Sales persons came back with a comment from a prospect. When explained that we […]
With customers, is it more difficult to increase your price than to lower it?
Common thinking: It is more difficult to increase your price The common thinking goes: it is indeed difficult to increase […]
We’re being squeezed right now ! How should we handle the price increase of our raw materials?
QUESTION Denys, for the last few months, we’ve had many, if not all of our suppliers come at us with […]
What do product management, pricing, positioning and go-to-market have in common?
These four areas seem to have commonalities but rather limited. If you start digging under the surface, however, you’ll soon […]
Was it wise to leave the security of an employee job to start Elithan Consultancy?
I left my stable job to combine two things: my desire to take ownership of my destiny and my drive […]